Check out some insights from our May 2023 masterclass where the best minds in the industry are coming together to teach Attribution. Share and follow us on our socials.

The Masterclass is being delivered through Mondayskills.com, our trusted content & payment partner. If you wish to enroll for the upcoming cohort, drop me a note at info@msquaredattribution.com

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Module 1

Advanced Attribution Foundations

Foundations on why LastClick is failing now

Foundations on why LastClick is not a causal signal anymore

Problem statement of making campaign investment decisions based on lastclick attribution

Problem statement of making marginal investment decisions based on last click

Module 2

Primer on Incrementality, MMM & MTA

Payman discussing MMM best practices

Sample short clip on structured testing process

Sample short clip on geo match market testing explainer

Sample short clip from Facebook Robyn MMM demo for a DTC brand

Module 3

Shaping Measurement Strategy for a brand

Expert chats - Laura Jones Joukovski, Techstyle Fashion

Short clip on analyzing growth opportunity and unit economics tradeoffs

Short clip on building measurement stack for a growing brand.

Sample short clip on using post purchase surveys as proxy for advanced attribution

Module 4

Incrementality Deep Dive: Testing Objectives, Geo Testing

LIVE case study - The Perfect Jean

Short clip from a geo testing study for real DTC Brand

Short clip on using Facebook's Geo lift library for market selection

Module 5

Statistics for Media Experiments

Short clip from statistics for experiments primer

Module 6

Incrementality Deep Dive: CRM Testing

Short clip of a conversation around sample size for CRM tests

Short clip from using matchback response rates of existing CRM programs

Short clip from CRM experimentation methodology

Module 7

Data Prep for advanced attribution. Upgrading Adtech, Martech & Data infrastructure for privacy and advanced attribution

Short clip on data infrastructure for advanced attribution

Short clip on measurement inside the data stack

Module 8

Upgrading your marketing operations for advanced attribution

Short clip on working with finance leaders

A network of analytics and marketing professionals solving Attribution

Access great learning resources, flash masterclass, conversations on Attribution backed by a community of expertise

Weekly growth challenges from CXOs with a bounty

We have weekly growth challenges hosted by CXOs in our community with a bounty attached to it. Your POV can win you the expert badge and great goodies to take home

Join the M^2 club of educators. Share your expertise

Educators are at the core of our mission to bring unbiased expertise for marketers & analytics practioners to learn from. A collective that keeps churning great conversations on Attribution

Get your team trained by experts in attribution

At M^2, We are bringing together great conversations on Attribution that can help learners and organization save hours of time and money. Train your team, Let them learn from the experts

You are set to be an Educator!I have received your request, will reach out to you on your email address about next stepsIf you wish to book some time to discuss, get instant booking at Calendly

Thank you for taking interest to join the M^2 Club. We have scheduled great conversations, events & learning on Attribution.We will have a quick look at your profile and if a great fit, we will write to you with your inviteI am always open for a chat. Do drop me a line at info@msquaredattribution.com

Thank you for taking interest to join the M^2 Join the Conversation Weekly Growth Challenge. We have scheduled great challenges, awesome rewards & badges to give away.Hang in tight, we will send you an invite the moment we are liveIf you are a CXO and wish to host a challenge, drop me a line at info@msquaredattribution.com

You are set to train your team!

I have received your request, will reach out to you on your email address about next stepsIf you wish to book some time to discuss, get instant booking at Calendly

Get trained by experts in attribution

At M^2, We are bringing together great conversations on Attribution that can help learners save hours of time and money if your work involves attribution.

The Masterclass is being delivered through Mondayskills.com, our trusted content & payment partner. If you wish to enroll for the upcoming cohort, drop me a note at info@msquaredattribution.com

You are set for the Masterclass!

We have received your payment. I am excited to have you attend the upcoming Masterclass on Marketing Attribution. Please check this welcome document for next steps.The Masterclass will be delivered in 6 sessions of 3 hours each LIVE over ZOOM. You will be one on one with a select group of Analytics practitioners and guest Industry experts to help you master the art & science of Attribution backed by on the ground growth case studies. You can access session timings hereI look forward to meeting you in the Masterclass!